The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America. USL oversees 6 different leagues and closely associates with individual soccer teams in different cities and states. Own of their quickest growing league is the USL Super League a new second-division professional women’s soccer league expected to begin play in 2024. Looking to announce the new markets being established in numerous states USL requested a press kit be made including social media and web assets to share with the new teams to establish themselves and spread the word.
For this project similar to the brand of USL itself a gritty theme was decided upon but requested landmarks of the location the new markets were being established be shown in the graphics. Orange was also requested as it was the leagues primary color. This led to developing assets in numerous sizes featuring a playing looking down a play tunnel with different imagery lining the walls.
Upon completion 13 new teams were announced in the locations of Carolina, Chattanooga, Dallas / Ft. Worth, Indianapolis, Jacksonville, Lexington, Madison, Oakland, Phoenix, Spokane, Tampa Bay, Tucson and Washington D.C.
