After completed the market announcement project for USL they approached me with another project this time to help with the announcement of their new Women’s World Soccer Bracket Challenge! Similar to the market announcement USL requested a press kit be made including social media and web assets to promote the competition and spread the word.
Using similar assets from the market announcement such as style and color I decided the event needed its own branding in the form of its own logo. Taking inspiration from March Madness I developed using brackets as the main focus. Also as the main competition was between Australia and New Zealand USL wanted to highlight those countries. Using the simple stroke style helped to better stand out amongst the color and bracket.
