For this project I came on replacing a designer and looking to revitalize the design.
I first began researching multiple aesthetic pieces for a brunch cafe theme which included elements such as stripped awning, marble table and hanging sign. I then combined these elements with creations to make a full table spread which helped make it an authentic brunch experience.
What was also different from this package compared to others was the inclusion of the opening doors which revealed to show a menu. For this I introduced new fonts outside the Play-Doh brand opting for a more serif font to mimic the style of brunch menus. This allowed us to meet our translation requirements while at the same time looking as if it was an item on the menu.
