During the summer of 2022 while working at Nationwide Mortgage Bankers the decision had been made to create an event to thank their top sales people called NMB Summer Jam. Sales people would receive themed packages labeled as the best summer experience kit. Inside would feature summer items such as sunscreen, sunglasses, a water bottle and customized shirts. The message was the showcase fun but allowed for variety in their design.
I first developed numerous logos featuring a palm tree as the focal point. I experimented with many different styles, colors and fonts and noticed as I continued steering away from a jagged design proved better. Once the logo was signed off on I then developed a package to hold all the times. Settling on a more simplistic image of a beach chair and a line of text the lack of multiple elements helped showcase the story of the package.
Lastly numerous shirt designs were needed not just featuring the final logo but other fun shirts that could be worn to promote NMB. This allowed me to experiment in many different areas including rock and roll, bodybuilding, 70’s style and abstract.
