One of Give Kids the Worlds biggest time of year is the Halloween season. Hosted by one of the volunteers Denna numerous events and organizations, such as Hollywood Horror Nights at Universal Studios come together to promote their events and raise funds for the organization. This project came together after the unexpected passing of Denna so in her honor the organization that had been living solely off Facebook wanted to rebrand and give it some more attention in her honor.
For this Project I was asked to create the logo to be used for their social media channels and promotional materials. The request was however that it needed to feature a callback to Denna in the form of her multi-colored hair. For this project I wanted to do a mixture of fun and frightening. Using a pumpkin at the main focus it allowed me to easily incorporate Denna’s hair. I also opted to use more jagged lines for the pumpkin as curves took away some of the scariness. However the background green moon and clouds I chose to keep curved so it balanced out.
