Embrace Home Loans offers its customers many home loan programs one being Extended Rate Lock which allow your interest rate to stay fixed for up to 270 days. For the release of this new product I was asked to develop flyer and coinciding social media showcasing the program targeting up to four different audiences builders, REALTORS, foreclosure and consumers.
I focused on locks as the entire program is about locking in a rate. This lead to heavy use of photoshop to create visuals in a non-realistic way. One example is the money house with the lock connected. As with every new Embrace product a new logo needed to be created to go along with the programs. Since the products inception it Extended Rate Lock is considered one of the signature Embrace products completely original from any other company.
