Everguard Deer Repellents regularly takes part in home and gardening shows so for this project I had to develop a pop-up tradeshow booth as well as handouts. The booth was to be made up of three banners, feature a collage and prominently feature the slogan “sees + sun + water + care + Everguard Repellents + YOU = Increased Profits.”
Imagery was one of the key messaging tools of the piece so making a collage of different images and people in outdoor situations which would then be used for the handouts. Two different handouts were created with one about Everguard Repellents and a brief overview of the company and the other incorporated a infographic explaining the effects of not using Everguard could have on a lawn. A QR code was also developed and placed on the back of the handout in order to drive people to download the new Everguard app that came online before the show.
