To debut a video project Embrace Home Loans’ Talent Development team had created, the department reached out to have a mailer developed to promote the event. The project deliverables included a letterhead, invite and insert that would all be contained in a box with snacks and treats. With the upcoming Oscar award season the box was designed to showcase a classy and exclusive vibe.
The vision was to have it similar to a red carpet event and put Embrace’s new “E” mascot on full display winning his award. Telling the story of the receiver getting invited to this exclusive event a letterhead was included with a cordial invitation and an all access pass that would be customized with the recipients information. Lastly, a followup invite would be mailed out to confirm attendance. While the “E” mascot played a central role an Embrace themed trophy was also created to represent the exclusivity, similar to an Oscar.
