In the world of mortgages print and banking go hand in hand. Most information is transferred by flyers that Loan Officers hand out to their realtors and customers. However with so many different types of loans it’s hard to explain them all but that’s where this booklet came into play. The idea was to have a booklet encompassing all of Embrace Home Loan’s products to show all the options to clients. This project involved incorporating new and old styles by including old flyer designs that were templated but also giving it a face for the modern day. In this case is was the introduction of Embrace’s robot E mascot on the cover. The booklets quickly became popular overnight with over half of the companies Loan Officers requesting them in order to hand out.