2022 is proving to be a big year for recruitment initiative at Nationwide Mortgage Bankers and the company is determined to have its offers stand out amongst competitors. Looking to attract high quality recruits the company devised a campaign centered around video cards. Basically the potential recruit would receive a box with Nationwide Mortgage Bankers branding and inside the box would be a flipbook with a customized video message from the company. All with the goal of enticing the recruit to come work for the company.
Using our newly created recruitment booklet at a base for content and design I molded to pieces into their proper places. The box had to tell a story from beginning to end as there was always a visual or headline the deeper the recruit got into the box. It wasn’t until the end with the payoff being a customized message from higher management as well as video card it would wrap up the experience.
