Yearly Nationwide Mortgage Bankers hosts a sales summit event to inform Loan Officers and employees of what is going on in the housing industry and build excitement for the coming year. This year the goal was to go all out to build the excitement and to this new branding and collateral was required. For the project I was first tasked to create a new logo for the event that could be used on collateral. I developed four different however each one played on the theme of a mountain range used with an elevation symbol such as a house roof or arrow.
The next pieces was creation of emails that would be sent to the Loan Officers to entice registration and set up reminders. As the content was being written after the design I worked off the topic of the email and designed templates. One thing I wanted to do was have a consistent theme across the pieces and I found that the mountain range could be used in multiple instances. This would usually feature a mountain to symbolize elevation and then a person or home to symbolize the topic. I also created a vector pattern of a mountain range looking similar to house roof to blend into the footer as a closing.
Lastly as the guest list was not set I created templated powerpoint slides. As many different speakers would be coming in and out consistently through the digital event I created templates to have ready so when the list was finalized the information could be changed quickly. This also included break slides and topic slides which the facilitator could use to symbolize setting changes throughout the presentations.
