In 2018, Embrace Home Loans began hosting a yearly event that would celebrate their employees as well as share the new plans for the company’s next year. It would be considered the starting point for the next year of sales thus the event was dubbed Catalyst in Motion.
For an event of this scale not only would a large amount of marketing material be needed but a brand style would be needed beginning for the logo. The requirements were develop something sleek and bold. For this I played off arrows as they were a symbol of progress and start while combining it with a “c” square shape to form the logo we have been using ever since.
At this event employees from around the country would be coming in as well as vendors, guests and many others. As the location of the event was based in Rhode Island the company wanted to present a nautical theme. This is where a spectrum of blues as well as the sail and wave vectors came into place. Once the brand was decided it was applied across banners, flyers, tickets, signs and many other print pieces.
The event also served as a way for the Loan Officers to become more familiar with their sponsors as well as vendors who supply them with their marketing material. Here the Catalyst logo was taken and applied into sample work that the Loan Officers might consider in future promotional events such as tote bags, prize wheels and name tags.The event continues to be held yearly and has event sparked smaller versions in certain regions.
